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This Is Where Small Business Automation Becomes Crucial
Small and medium-sized businesses (SMBs) are caught in a balancing act. On one hand, they must work within limited resources. On the other, they face customer expectations set by large enterprises with deep pockets and elite teams.
To stay competitive and deliver the level of service your customers expect, it’s essential to streamline your operations. That’s where small business automation makes a big impact—empowering companies to do more with less while improving efficiency and service quality.
Automation Is Essential for Survival
In a fast-evolving digital world, standing still is not an option. Innovation is no longer a luxury—it’s a necessity for long-term success.
Just a few years ago, transitioning from paper to digital was the major shift. Today, digital technology is baked into the foundation of every successful business. But simply using tech isn’t enough—how you use it is what makes the difference. Strategic automation gives SMBs a true edge.
Research shows that up to 80% of businesses believe automation is critical to survival. Another study by Redwood Software found:
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79% of SMBs reported time savings through automation
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69% saw a boost in business productivity
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61% experienced regular cost savings
This explains why the global robotic process automation market is projected to grow from $1.6 billion in 2020 to $13.74 billion by 2028.
Automation Isn’t One-Size-Fits-All
Just because automation tools are available doesn’t mean every one of them is right for your business. Each SMB is different—different goals, processes, and digital comfort levels.
That said, here are some areas where automation can have an immediate impact:
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Customer Service: Chatbots and AI-driven tools like Zendesk or Intercom can manage FAQs and support tickets.
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Marketing: Platforms like Mailchimp and Hootsuite can automate campaigns and social media scheduling.
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Sales: CRM tools such as HubSpot or Salesforce help automate lead tracking, follow-ups, and sales pipelines.
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Accounting: QuickBooks or Xero can streamline invoicing, expense tracking, and reporting.
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Inventory Management: Tools like Zoho Inventory and Ordoro help automate stock levels, reorders, and supply chain visibility.
These examples only scratch the surface. When used strategically, automation helps businesses become more agile, efficient, and scalable.
Getting Started Is Easier Than You Think
You don’t need to be a developer to start automating your business. Today’s no-code and low-code tools make it easier than ever for SMBs to implement smart workflows.
A great starting point? Microsoft Power Platform, which includes:
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Power BI: Visual data analytics that bring insights to life
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Power Apps: Build custom apps without coding
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Power Automate: Automate repetitive tasks and workflows
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Power Virtual Agents: Create AI-powered chatbots
Power Platform integrates seamlessly with Microsoft 365, Azure, Dynamics 365, and hundreds of other apps—giving you the flexibility to build what you need, when you need it.
Grow More Competitive with Strategic Insights from Brickhost
Want to unlock the full potential of automation? Brickhost can help.
As Thunder Bay’s original Managed IT provider, we’ve been helping businesses scale securely and efficiently since 2003. Our team offers transparent, 24/7 IT services with no hidden costs, tailored to the unique needs of small businesses.
Let us show you how to turn automation into a competitive advantage.
Contact Brickhost today and discover what’s possible when technology works for you—not the other way around.
